GRAND TALES

CAMPAIGN
NON PROFIT
Young people don’t call their grandparents enough. Fact. Not usually because they don’t want to, but often because they forget or life gets in the way or because they think the conversation might be dull. Yet two-thirds of them say their grandparents are more inspirational than celebrities.
Conversely, grandparents spend long stretches of time alone. 250,000 of them can go a week without talking to anyone.So, this summer, Age UK and BT have teamed up to encourage young people to call their grandparents, to learn more about them and to share their stories with the world.