LITERARY PRESS

PACKAGING
IDENTITY
Think you’ve seen every possible coffee brand? Think again.
The brand founder, an eccentric retired Oxford English professor, loves both books and coffee (don’t we all). But over the years of reading and drinking he noticed a strange sensation. The flavour of the coffee would morph depending on what he was reading. Sometimes it tasted bitter and earthy whilst other times he would notice the fragrance or the sweetness.
From analysing the themes of literature he became fascinated with the themes of coffee and he set out to micro-roast coffee that attempts to capture the fleeting essence of a book or a genre. From his small cafe in Oxford, he roasts coffee to perfection inspired by prominent authors from the city.